Privacy Policy

Last updated: August 25, 2026

This Privacy Policy describes how The Whitening Store ("The Whitening Store," "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information when you visit TheWhiteningStore.com, make a purchase, contact us, interact with our marketing, or otherwise use our website and services (collectively, the "Services").

Our store is powered by Shopify. Depending on how you interact with us, Shopify and other service providers may also process personal information in connection with providing the Services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described below. Where applicable law requires consent for a particular activity, we will seek that consent as required.

Personal information we collect

The personal information we collect depends on how you interact with our Services.

Information you provide directly to us

We may collect information you provide when you place an order, create or use an account, subscribe to marketing communications, contact customer service, submit a review, participate in a promotion, request a return or exchange, or otherwise interact with us.

This information may include:

• name;
• billing and shipping address;
• email address;
• telephone number;
• account information;
• order and purchase information;
• payment-related information;
• communications you send to us;
• customer service records;
• review, feedback, or survey information you choose to submit; and
• other information you voluntarily provide.

Payment card information is generally processed by Shopify and our payment processors. We do not need to receive or store complete payment card numbers in order to operate our store.

Information collected automatically

When you visit or interact with our Site, we and our service providers may automatically collect certain information about your device and use of the Services.

This may include:

• IP address;
• browser and device type;
• operating system;
• pages viewed;
• referring and exit pages;
• dates and times of visits;
• interactions with Site features;
• shopping cart activity;
• approximate location derived from technical information;
• advertising or analytics identifiers; and
• information collected through cookies, pixels, tags, local storage, and similar technologies.

For additional information, please review our Cookie Policy.

Information we receive from other sources

We may receive personal information from service providers and business partners that help us operate our store, including Shopify, payment providers, shipping and fulfillment providers, fraud-prevention services, marketing and advertising providers, analytics providers, and applications integrated with our Site.

How we use personal information

We may use personal information for the following purposes.

Providing products and services

We use personal information to:

• process and fulfill orders;
• process payments;
• provide order confirmations and shipping updates;
• maintain shopping carts and customer accounts;
• provide customer service;
• process exchanges, returns, refunds, or other order-related requests;
• communicate with you about purchases or inquiries; and
• otherwise provide the products and Services you request.

Operating and improving our business

We may use information to:

• operate, maintain, troubleshoot, and improve our Site;
• understand how customers interact with our store;
• analyze business and Site performance;
• maintain records;
• develop or improve products and customer experiences;
• administer promotions or programs; and
• support internal business operations.

Security and fraud prevention

We may process personal information to detect, investigate, prevent, or respond to fraud, unauthorized transactions, misuse of the Site, security incidents, or other illegal or harmful activity.

Marketing and advertising

Where permitted by applicable law, we may use personal information to send marketing communications, measure advertising performance, understand customer interests, create advertising audiences, or provide advertising that may be more relevant to you.

You can unsubscribe from marketing emails at any time by using the unsubscribe link provided in the message.

Where applicable law requires consent for particular advertising, analytics, or tracking activities, those activities will be subject to the consent choices available on our Site.

Legal and compliance purposes

We may process personal information when reasonably necessary to:

• comply with applicable laws, regulations, legal processes, or government requests;
• enforce our policies, agreements, or legal rights;
• protect our customers, business, property, or others;
• investigate disputes or potential legal claims;
• maintain tax, accounting, and business records; or
• establish, exercise, or defend legal claims.

Legal bases for processing

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction that requires us to identify a lawful basis for processing, our legal bases may include:

Performance of a contract. We process information when necessary to provide products or services you request, including processing and fulfilling orders.

Legitimate interests. We may process information where necessary for legitimate business interests, such as operating and improving our Site, preventing fraud, providing customer service, maintaining security, and protecting our legal rights, provided those interests are not overridden by your rights and interests.

Consent. We may rely on your consent for certain marketing, advertising, analytics, cookie, or similar activities where consent is required by law. You may withdraw consent as provided by applicable law.

Legal obligations. We may process information where necessary to comply with applicable legal, tax, accounting, regulatory, or other obligations.

How we disclose personal information

We do not disclose personal information indiscriminately. We may provide personal information to third parties when reasonably necessary to operate our business or provide the Services.

These recipients may include:

Shopify

Our store is hosted and powered by Shopify. Shopify processes information to provide ecommerce, checkout, payment, security, analytics, account, and other platform functionality.

You can learn more about Shopify's privacy practices through Shopify's Privacy Policy.

Payment providers

Payment processors and financial institutions may process information necessary to authorize, process, secure, or complete transactions.

Shipping and fulfillment providers

We may provide information such as your name, delivery address, contact information, and order details to carriers and fulfillment providers so that your order can be delivered.

Service providers

We may use companies that provide services such as:

• website hosting and ecommerce technology;
• analytics;
• email and marketing communications;
• advertising and conversion measurement;
• customer reviews;
• fraud prevention;
• security;
• customer service;
• technology support; and
• other operational services.

These providers may process personal information on our behalf or, in some situations, under their own privacy policies.

Legal and business purposes

We may disclose information where reasonably necessary to comply with law, respond to lawful requests, protect our legal rights or the rights of others, prevent fraud or security threats, or investigate suspected unlawful activity.

If all or part of our business is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, information may be transferred as part of that transaction, subject to applicable law.

Cookies and similar technologies

We and our service providers use cookies and similar technologies in connection with the operation of the Site, shopping cart and checkout functionality, preferences, analytics, security, advertising, and other purposes.

For detailed information about these technologies and available choices, please review our Cookie Policy.

International transfers

The Whitening Store is based in the United States and sells products to customers in multiple countries.

Personal information may be processed in the United States or in other countries where Shopify, our service providers, or their infrastructure are located.

As a result, your information may be transferred to a country with privacy or data-protection laws that differ from those in your place of residence.

Where applicable law requires safeguards for international transfers, we and our service providers may rely on legally recognized transfer mechanisms or other appropriate safeguards.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing Services, maintaining transaction and business records, complying with tax, accounting, regulatory, and legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods vary depending on the nature of the information and the reason it was collected.

For example, order and transaction records may be retained longer than routine customer-service communications because we may be required to maintain financial, tax, or business records for a specified period.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our ecommerce store uses security technologies provided through Shopify and other service providers, including encryption and payment-security practices where appropriate.

However, no system for transmitting or storing information can be guaranteed to be completely secure.

Your privacy rights

Depending on where you live, applicable law may give you certain rights regarding your personal information.

These rights may include the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of certain personal information;
• request restriction of certain processing;
• object to certain processing;
• receive certain personal information in a portable format;
• withdraw consent where processing is based on consent;
• opt out of certain marketing communications;
• opt out of certain forms of targeted advertising or disclosures where applicable law provides that right; and
• appeal or complain regarding the handling of a privacy request where applicable.

These rights are not absolute. Certain information may be exempt from a request or may need to be retained to comply with law, complete a transaction, protect legal rights, prevent fraud, or for other legally permitted purposes.

To submit a privacy request, contact us using the information below.

We may need to verify your identity before completing certain requests.

Where permitted by law, you may also use an authorized agent to make a request on your behalf. We may require appropriate verification of the agent's authority.

We will not discriminate against you for exercising privacy rights provided by applicable law.

European Economic Area and United Kingdom residents

If you are located in the European Economic Area or United Kingdom, you may have rights under applicable data-protection law, including rights of access, correction, deletion, restriction, objection, and data portability.

Where processing is based on consent, you may withdraw that consent at any time, without affecting the lawfulness of processing performed before withdrawal.

You may also have the right to lodge a complaint with the data-protection authority responsible for your country or place of residence.

We encourage you to contact us first so that we have an opportunity to address your concern.

U.S. state privacy rights

Residents of certain U.S. states may have additional privacy rights under state law.

Depending on your state and whether the applicable law applies to our business, these may include rights to access, correct, delete, or obtain a copy of personal information and rights concerning certain uses or disclosures for targeted advertising, sale, or sharing.

The availability of these rights depends on applicable law and may change as privacy laws evolve.

You may contact us using the information below to exercise a right that applies to you.

Marketing communications

If you subscribe to our marketing emails, you may unsubscribe at any time by clicking the unsubscribe link included in our emails.

Unsubscribing from marketing messages does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notices, account messages, or responses to customer-service inquiries.

Children's privacy

Our Services are intended for a general audience and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

Third-party websites

Our Site may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party services. We encourage you to review their privacy policies before providing them with personal information.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, service providers, legal requirements, or other operational needs.

When we make changes, we will update the "Last updated" date at the top of this Policy.

Where required by applicable law, we may provide additional notice regarding material changes.

Contact us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact:

The Whitening Store
Attn: Privacy Compliance
1855 W Blackstock Rd Unit 171001
Spartanburg, SC 29307
United States

Email: info@thewhiteningstore.com