About Us
At The Whitening Store, our mission is simple: to provide safe, high-quality teeth whitening and dental products that are effective, easy to use, and accessible to everyone. Whether you're a dentist, a teeth whitening professional, or an at-home user, you deserve the best—which is why we proudly offer FDA-certified whitening gel, made right here in the USA, at competitive prices.
We value each and every customer and take pride in our honest, informative, and customer-first approach. From expert product guidance to seamless shipping support, we’re here to help you achieve a brighter smile with confidence.
Our Commitment to Inclusion & Equality
At The Whitening Store, we believe that beauty is for everyone. As a female-led small business, we are passionate about creating a brand that is not just about teeth whitening—it’s about confidence, self-expression, and feeling good in your own skin.
In today’s world, where large corporations often prioritize profits over people, we remain committed to something greater: building a company that truly values the diverse individuals who support us. We proudly stand for inclusion, equality, and respect for all, regardless of race, gender, ethnicity, religion, disability, or background.
Since our founding in 2012, we’ve always believed in people over profits. Unlike big-box brands that are rolling back their commitments to diversity and inclusion, we are doubling down—because supporting one another is not a trend, it’s a responsibility. We celebrate the beauty of all people and are proud to serve a community as diverse as the world itself.
As we continue to grow, our mission remains clear:
- We uplift and support all customers, ensuring that everyone feels valued when they shop with us.
- We work with estheticians, dental professionals, and beauty businesses from all walks of life to help them build their dreams.
- We believe small businesses can be a force for good, and we will always prioritize ethical business practices over corporate shortcuts.
Thank you for supporting a conscious, women-led small business that stands for more than just products—we stand for people.
The Whitening Store is for you. Always. 💙
The Whitening Store's Promise to You
You will always receive helpful advice regarding teeth whitening from The Whitening Store.
As you can see from our prices, we offer great value and deep discounts on bulk orders!
We offer all customers a 30-day exchange or store credit guarantee on all unopened merchandise. Date is based on the receipt of delivery. Read more about our Shipping & Return Policy.