About Us

Our Mission

At The Whitening Store, our mission is simple: to make radiant smiles accessible to everyone with safe, high-quality whitening and dental care. 

Whether you’re a dentist, a beauty professional, or perfecting your glow at home, you deserve products that actually work - and work gently. That’s why we use FDA-certified whitening gel made right here in the USA and offer it at fair, honest prices.

We value each and every customer and take pride in our honest, informative, and customer-first approach. From expert product guidance to seamless shipping support, we’re here to help you achieve a brighter smile with confidence.

Our Commitment to Inclusion & Equality

At The Whitening Store, beauty belongs to everyone. As a woman-led small business, we’re passionate about more than just whitening smiles - we’re here to inspire confidence, self-expression, and care that feels good inside and out.

We’re proud to stand for inclusion, equality, and respect for all people - of every race, gender, ethnicity, religion, ability, and background. Our community reflects the real world, and that’s something we’ll always celebrate.

Since our founding in 2012, we’ve stayed independent by choice, keeping people - not profits - at the heart of everything we do. Supporting one another isn’t a trend; it’s who we are.

As we continue to grow, our mission remains clear:

  • We uplift and support all customers, ensuring that everyone feels valued when they shop with us.
  • We work with estheticians, dental professionals, and beauty businesses from all walks of life to help them build their dreams with confidence.
  • We believe small businesses can be a force for good, and we will always prioritize ethical business practices over corporate shortcuts.

Thank you for supporting a woman-led, values-driven small business that stands for more than whitening - we stand for people.

The Whitening Store is for you. Always. ✨

The Whitening Store's Promise to You

You’ll always receive honest, expert guidance about whitening from our team.

We offer great value every day and special savings for professionals and bulk orders.

Plus, we stand behind every purchase with a 30-day exchange or store credit guarantee on unopened merchandise (based on the date of delivery). Learn more in our Shipping & Return Policy.