Frequently Asked Questions

Starting a teeth whitening business doesn’t have to be overwhelming. At The Whitening Store, we’ve designed our Business Packages to include everything you need to get started right away, whether you’re opening a dedicated whitening studio, adding services to your salon, or offering treatments as a mobile professional.

Each Business Package includes the essential professional equipment and supplies, so you don’t have to guess what’s required. You’ll receive:

• Professional whitening lamp – the key piece of equipment used during treatments.
• 20 White in Minutes Pro Tray Kits (35% carbamide peroxide) – ready-to-use kits that deliver visible results for your clients.
• Professional R-20 Dental Tooth Shade Guide w/ Case – to measure and track whitening results for each client.
• Box of 50 disposable ear loop face masks – for hygienic client care.
• Box of 50 pairs blue nitrile gloves – medical-grade protection during treatments.
• 2 protective teeth whitening goggles – safety gear for you and your clients.
• Teeth Whitening Training Guide – step-by-step instructions and best practices for successful treatments.
• Promotional items (16” x 20” poster & front window decal) – to help you start marketing your new service right away.

With these items, you’ll have everything you need to confidently launch your business, provide safe and professional treatments, and attract paying customers from day one.

Choosing the right teeth whitening lamp depends on your business setup and how you plan to offer treatments. Both of our professional-grade lamps are designed for reliable, effective whitening, but they serve slightly different needs.

Pro20 Lamp

• Floor lamp on casters for easy movement
• Adjustable neck for positioning comfort
• 4 bulbs (20 watts of power)
• Comes with a remote for convenient control during treatments
• Lightweight and portable, making it ideal for mobile businesses, parties, trade shows, and events, as well as in-office use

Pro40 Lamp

• Floor lamp on casters with a pivoting adjustable neck
• 8 bulbs (40 watts of power) for stronger output
• Customizable illumination settings:

Blue light for teeth whitening

Red light to support circulation and reduce inflammation

Purple light for disinfection benefits

• Built to stay in place — heavier than the Pro20, best suited for stationary, in-office setups
• Operated manually (does not include a remote)

How to decide:

• If you need a versatile, portable lamp that can handle both in-office and on-the-go whitening, the Pro20 is a great choice.
• If your focus is on maximum power, multi-function settings, and a permanent setup, the Pro40 offers enhanced performance and flexibility.

Both lamps are professional-quality and fully compatible with our whitening kits, so your decision comes down to mobility versus power and added light functions.

Hydrogen Peroxide gel is restricted for use in a dental office or by teeth whitening professionals and has a maximum of 6-month shelf life. Carbamide Peroxide gel can be used by home users or professionals and has a 6-12 month shelf life. 

Both hydrogen peroxide and carbamide peroxide are effective whitening ingredients. Carbamide peroxide is a larger, more complex molecule and has about 1/3 the strength of hydrogen peroxide. In other words, 30% carbamide peroxide has about the same strength as 10% hydrogen peroxide. The other difference is that hydrogen peroxide works faster, but carbamide peroxide is more stable and yields better long-term results because the oxygen release is slower and more stable.

This chart may be useful if you are looking to buy close equivalents:

16% Carbamide Peroxide = 6% Hydrogen Peroxide

22% Carbamide Peroxide = 9% Hydrogen Peroxide

35% Carbamide Peroxide = 12% Hydrogen Peroxide

44% Carbamide Peroxide = 16% Hydrogen Peroxide

Both hydrogen peroxide and carbamide peroxide produce excellent whitening results. A study published in the Journal of the American Dental Association showed that carbamide peroxide appeared to produce slightly more dramatic results when used by consumers because the whitening molecules are released slowly over time and because the peroxide remains more stable in consumer packaging.

Dentists and licensed dental whitening pros typically use hydrogen peroxide in their offices because they are interested in achieving rapid results. However, most typically, whitening clinics will use carbamide peroxide to complete the treatment and make sure that the teeth whitening procedure lasts.

Teeth whitening systems (white strips, whitener trays, gels, and swabs) containing either hydrogen peroxide or carbamide peroxide can remove coffee stains, food stains, wine stains, drink stains, and smoking stains.

Teeth whitening products will not whiten false teeth, crowns, caps, dentures, or tetracycline stains.

We recommend stocking multiple strengths so you can serve every client’s needs. For sensitive clients, 16% or 22% carbamide peroxide is ideal.

For faster results, 35% or 44% carbamide peroxide is often preferred. Professionals who want quick, high-impact results also use hydrogen peroxide gels.

Ingredients are dependent on the formula (HP or CP). Please see the following:

Carbamide Peroxide Gel Ingredients: Propylene Glycol, Glycerine, Carbamide Peroxide, d-Limonene, Peppermint Essential Oil

Hydrogen Peroxide Gel Ingredients: Propylene Glycol, Glycerine, Hydrogen Peroxide, Peppermint Essential Oil

All of our teeth whitening gel products, including whitening pens, are:

• Vegan - made with vegetable glycerine
• Made in the USA in FDA-certified clean room facilities
• Never tested on animals
• Gluten-free
• Stored in a temperature-controlled environment to ensure full shelf life
• Manufactured on a bi-weekly basis to ensure freshness

Carbamide peroxide gel has a 12-month shelf life, and hydrogen peroxide gel has a 6-month shelf life when stored properly in a cool, dry place.

Refrigeration can help extend freshness, but never freeze our whitening gel.

Whitening gels should be kept in a cool, dry place away from direct sunlight. Do not leave whitening products in warm temperatures, like in your car or a facility that doesn't maintain normal indoor temperatures. 

Avoid extreme temperatures, and refrigerate if you are storing goods for an extended period. Supplies such as trays and lamps should be stored clean and dry.

Sensitivity is temporary and typically resolves within 24 hours. You can reassure clients that it’s common and provide desensitizing gels or recommend alternating whitening sessions with sensitivity-reducing toothpaste.

Typically, some people experience gum sensitivity, not many do, but it’s common because of a few reasons:

1. They naturally have sensitive gums
2. They brush or floss aggressively in general or before the treatments. Doing so creates microabrasions on the skin that will naturally flare up when exposed to peroxide. 
3. They smoke and/or drink acidic beverages
4. They are taking certain medications that could increase skin sensitivity

So long as the irritation dissipates after 24-48 hours, there is no need to be concerned.

We always recommend checking on the whitening client every 5 minutes or during treatment to assess if any irritation is developing. 

Yes. We offer professional business packages that include training resources, client forms, and step-by-step guidance.

We’re also available to answer questions via text message and email as you grow your whitening business.

Yes, we do! Most items can be purchased in discount packs, starting as low as 5 units per item.

When viewing an item, toggle the "Select Pack Size" drop-down menu to view discounted pricing. 

We currently do not offer any customization or private labeling for our products.

We do, however, sell blank teeth whitening pens and teeth whitening gel HERE.

Regulations vary by state and country. In many areas, non-dentists can legally provide whitening services, but we recommend checking your local laws before starting.

In many US states, you can offer teeth whitening services where you facilitate the whitening process without physically touching the client's mouth.

Most professionals see 200–400% markup per whitening treatment. Offering touch-up products like whitening pens or strips increases revenue and keeps clients coming back.

Cleaning: Immediately after use, thoroughly rinse fluids/debris from the device with copious amounts of cool running water. Clean with soap and water. Visually check to ensure surfaces are clean and free from damage, stains, and bioburden. Rinse Retractors with distilled or de-mineralized water if possible. Inspect the device for visual damage, wear, and tear, or deterioration. Discard broken, defective, or worn-out products. 

Sterilization: If steam sterilization is desired, autoclave @ 120°C / 248°F for 30 minutes. Always follow your autoclave manufacturer's instructions and adhere to AAMI ST79 standards for safe practices. NOTE: It is the responsibility of the reprocessor to ensure that the reprocessing is performed using equipment, materials, and personnel in the reprocessing facility to achieve the desired result. This requires validation and routine monitoring of the process. Likewise, any deviation by the user from the instructions provided must be properly evaluated for effectiveness and potential adverse consequences.