Our Promise To You

  • Luxurious Ritual

    Transform daily whitening into a refined self-care ritual designed for lasting confidence.

  • Proven Excellence

    Trusted by beauty professionals since 2012, our products deliver brilliance you can see.

  • Uncompromising Quality

    Every batch is crafted with precision to ensure safety, efficacy, and exceptional freshness.

Customer Favorites

Woman smiling while hugging friend at music festival - The Whitening Store website home page.

My teeth are super white - OMG!

That's what our customers tell us after they show their freshly whitened teeth off to friends & family.

Shop Home Whitening Kits
Man wearing graduation cap and gown smiling and giving thumbs up - The Whitening Store website home page.

Sensitive teeth? We've got you!

Teeth whitening can be for everybody - even if you struggle with sensitive teeth. We curated a special collection of products just for you.

Shop Whitening For Sensitive Teeth

Teeth Whitening Knowledge

View all
  • Yellow safety helmet and yellow safety cone on yellow background with text reading "How safe are at-home teeth whitening kits?"

    How Safe Are At-Home Teeth Whitening Kits?

    When used correctly, high-quality whitening kits can deliver stunning results safely. The key lies in understanding what’s inside the formula, how it’s applied, and who you buy it from. Let’s...

    How Safe Are At-Home Teeth Whitening Kits?

    When used correctly, high-quality whitening kits can deliver stunning results safely. The key lies in understanding what’s inside the formula, how it’s applied, and who you buy it from. Let’s...

  • Green alarm clock on pale pick backdrop with overlay text "5 Ways to Make Your Teeth Whitening Results Last Longer" - The Whitening Store

    5 Ways to Make Your Teeth Whitening Results Las...

    Everyone loves that fresh, just-whitened smile - but how do you keep it glowing for weeks instead of days? The good news is that a few simple lifestyle changes and...

    5 Ways to Make Your Teeth Whitening Results Las...

    Everyone loves that fresh, just-whitened smile - but how do you keep it glowing for weeks instead of days? The good news is that a few simple lifestyle changes and...

  • Best Teeth Whitening For Travel

    Best Teeth Whitening For Travel

    Planning your next getaway? This guide covers the best travel-sized teeth whitening products to pack - plus extra tips to help you stay fresh, polished, and photo-ready on the go.

    Best Teeth Whitening For Travel

    Planning your next getaway? This guide covers the best travel-sized teeth whitening products to pack - plus extra tips to help you stay fresh, polished, and photo-ready on the go.

  • Image of smoking devices with text displayed for connected blog post, titled "Teeth Whitening For Smokers"

    Teeth Whitening for Smokers

    Yes, you can improve your smile dramatically with the right products and habits. This guide breaks it all down—whether you're a current smoker or in the process of quitting.

    Teeth Whitening for Smokers

    Yes, you can improve your smile dramatically with the right products and habits. This guide breaks it all down—whether you're a current smoker or in the process of quitting.

1 4
View all