Our Promise To You

  • Luxurious Ritual

    Transform daily whitening into a refined self-care experience that builds confidence and celebrates individuality. Every smile deserves radiance that feels as good as it looks.

  • Proven Excellence

    Trusted by beauty professionals and customers worldwide since 2012, our woman-owned small business delivers whitening solutions grounded in integrity, inclusivity, and results you can see.

  • Responsible Formulation

     We take pride in our transparent, ethical approach. From using FDA-certified ingredients and sourcing from diverse suppliers to staying proudly independent and never selling in big-box stores.

Customer Favorites

Woman smiling while hugging friend at music festival - The Whitening Store website home page.

My teeth are super white - OMG!

That's what our customers tell us after they show their freshly whitened teeth off to friends & family.

Shop Home Whitening Kits
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Sensitive teeth? We've got you!

Teeth whitening can be for everybody - even if you struggle with sensitive teeth. We curated a special collection of products just for you.

Shop Whitening For Sensitive Teeth

Teeth Whitening Knowledge

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  • 5 Lipsticks That Make Your Teeth Look Whiter

    5 Lipsticks That Make Your Teeth Look Whiter

    Discover the science behind lip colors that make your teeth look whiter. Undertones create optical brightness - find out which shades instantly enhance your smile.

    5 Lipsticks That Make Your Teeth Look Whiter

    Discover the science behind lip colors that make your teeth look whiter. Undertones create optical brightness - find out which shades instantly enhance your smile.

  • Yellow safety helmet and yellow safety cone on yellow background with text reading "How safe are at-home teeth whitening kits?"

    How Safe Are At-Home Teeth Whitening Kits?

    When used correctly, high-quality whitening kits can deliver stunning results safely. The key lies in understanding what’s inside the formula, how it’s applied, and who you buy it from. Let’s...

    How Safe Are At-Home Teeth Whitening Kits?

    When used correctly, high-quality whitening kits can deliver stunning results safely. The key lies in understanding what’s inside the formula, how it’s applied, and who you buy it from. Let’s...

  • Green alarm clock on pale pick backdrop with overlay text "5 Ways to Make Your Teeth Whitening Results Last Longer" - The Whitening Store

    5 Ways to Make Your Teeth Whitening Results Las...

    Everyone loves that fresh, just-whitened smile - but how do you keep it glowing for weeks instead of days? The good news is that a few simple lifestyle changes and...

    5 Ways to Make Your Teeth Whitening Results Las...

    Everyone loves that fresh, just-whitened smile - but how do you keep it glowing for weeks instead of days? The good news is that a few simple lifestyle changes and...

  • Best Teeth Whitening For Travel

    Best Teeth Whitening For Travel

    Planning your next getaway? This guide covers the best travel-sized teeth whitening products to pack - plus extra tips to help you stay fresh, polished, and photo-ready on the go.

    Best Teeth Whitening For Travel

    Planning your next getaway? This guide covers the best travel-sized teeth whitening products to pack - plus extra tips to help you stay fresh, polished, and photo-ready on the go.

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